Our target ROAS campaigns utilize a cutting-edge predictive AI model that leverages innumerable first-party and third-party data points encompassing user interests and behaviours. Success was primarily achieved by using Mistplay's newest AI-driven tROAS campaigns. Solutionīy harnessing the power of loyalty and tapping into Mistplay's highly-engaged community of gamers, East Side Games was able to significantly scale acquisition efforts on Android across their portfolio of idle games while driving ROAS, retention, and install volume. As a result, the company sought to explore new and innovative media sources capable of delivering high-quality users globally. With some of their games released as far back as 2017, East Side Games took a proactive approach to mitigate potential growth challenges while doubling down on the pursuit of acquiring high-quality users. Challenge Unlock new growth opportunities for a maturing portfolio of games. Their longstanding portfolio has generated over 30M cumulative installs to-date and includes popular titles like Star Trek Lower Decks,The Office: Somehow We Manage, Bud Farm: Idle Tycoon, Cheech and Chong Bud Farm, RuPaul's Drag Race Superstar, and Trailer Park Boys: Greasy Money. Established in 2011, East Side Games is a Canadian-based game developer that focuses on IP-driven free-to-play mobile games.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |